PROFESSIONAL
EXPERIENCE
DIRECTOR OF MARKETING, Web Properties Division | July 2005 – Present
Apptix Corporation, Secaucus, NJ
(Software-as-a-Service provider (Messaging and Collaboration
Solutions), Hosted Microsoft Exchange and SharePoint,
Publicly Company, about 120 employees)
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Responsible for marketing and advertising for all direct
properties of Apptix Corporation. Overall sales increased by
100% within the past 12 month, which resulted in winning a
prestigious Microsoft Sales and Marketing Partner of The
Year Award. |
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Developed and launched new sales-generating websites:
www.ASP-One.com,
www.SharePointSite.com
with instant 30% trial sites increase (Sites are fully SE–optimized). |
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Launched a unique customer communication program,
including a regular administrative messaging and end-user
subscription-based newsletter program, delivering over 50%
open rate. |
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Developed SharePoint lead-generating program with new
Trial sales/support materials and scheduled webinars
increasing conversion rates by 27%. |
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Developed
industry-unique Microsoft Exchange Cost Assessment Report*
distributed to potential buyers directly through ASP-one and
through a co-managed campaign launched by Microsoft. |
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Corporate Channel Support: Developed and co-launched a
product-oriented micro site for Bell Canada -
productivitypak.bell.ca; coordinated design and production
for Apptix corporate site:
www.Apptix.com.
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Implemented all marketing performance tools, including
tracking and bulk-mailing solutions. |
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Managed vendor relationship for co-marketing programs and
in-house marketing professionals. |
SENIOR
INTERACTIVE MARKETING MANAGER | August 2004 –
July 2005
Astaro Corporation, Burlington, MA (Network
Security, Award-winning, Privately Held, 90 employees) |
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Generate new sales by planning,
purchasing and implementation of all Internet and
traditional direct response media campaigns, including
online, email and direct mail marketing campaigns, webcasts
and promotions for lead generation and acquisition of new
customers and VARs. Recent direct mail test campaign
delivered 400% ROI. |
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Revamped company’s online marketing
by implementing high-closing software download lead
generating campaigns. Online lead count increased by 87%
with decreased overall budget for online marketing. |
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Implemented and managed search
engine advertising campaigns, which delivered highest
closing rate at historically lowest cost. Cost per software
download lead decreased from $76 to $37. |
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Developed and produced current
company website targeted towards medium and large
corporations and VARs. Since the launch of the new website
in November 2004, company lead acquisition increased by 100%
monthly and average sales ticket increased from $1,500 to
over $3,700. |
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Responsible for development of a
go-to-market programs for Educational markets: identifying
customer needs, producing lead generating campaigns, product
repackaging to fit market requirements for eRate and other
government funding, producing sales training and
documentation. |
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Incorporated online support tools
into company’s website and partner portal decreasing direct
support contacts and increasing online self-help support
tool usage. |
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Supported Product Marketing
department in successfully launching and announcing new
security appliance line on the website, partner portal,
email communications with customers and pressroom. |
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Developed and produced online
partner portal with sales and marketing tools, licensing
information, Astaro promotional materials and self-help
tools to ensure the success of existing VARs. |
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Established a channel coverage
strategy by identifying and producing necessary sales and
marketing materials, generating processes for ordering
marketing support tools online and fulfillment of orders. |
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Responsible for content production
of newsletter communications with current customers and
VARs. |
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Manage the team of in-house and
outsourced marketing professionals. |
SENIOR MARKETING MANAGER | June
2002 – August 2004
Intermedia.NET, Inc., New York, NY (Web and Exchange
Hosting Services, Privately Held, 50 employees)
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Initiated and coordinated production
of the new corporate website and product repositioning
delivering brand awareness and higher level of customer
acquisition. Since the launch of the new website in 2002,
company sales increased by 30% within 6 month period. |
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Generated new sales by planning,
purchasing and management of various online and traditional
direct response media campaigns for all Intermedia.NET
products. Increased ROI for Hosted Exchange from 98% to 167%.
Managed $1,000,000 yearly marketing budget. |
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Was responsible for creative and
marketing communications approach for all products. Invented
and managed promotional offers. Provided overall strategy
consulting on product development. |
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Identified new Targeted Audience,
cross-sell to existing customers by marketing new and
integrating existing products. Created conceptual plan for
integrating Web Hosting product with Hosted Exchange, 18% of
Web hosting customers expanded into Hosted Exchange. |
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Introduced and managed search engine
marketing. Optimized search engine campaigns reaching over
200% ROI over the period of 12 months. |
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Implemented a lead generation system
that collected high-quality leads with over 20% closing rate. |
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Managed all customer communications
(newsletters, product notices, and announcements). Worked
together with Sales and Support on improving company’s CRM
efforts and established a procedure of collecting feedback
from customers. |
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Provided strategic consulting and
was responsible for usability redesign of acclaimed control
panel (HostPilot) including new purchase path pages that
simplified customer experience. |
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Drafted all sales and marketing
materials and produced sales proposal templates, PowerPoint
presentations and product support documentation. Customized
presentation package and Control Panel, and provided support
on early stages of Register.com Private Label integration. |
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Responsible for all Public Relations
and brand development efforts through a PR agency of record. |
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Manage the team of in-house and
outsourced designers, marketing professionals, copywriters.
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MARKETING MANAGER / DIRECTOR OF MARKETING | September 2000 –
June 2002
DataPeer, Inc., Fort Lee, NJ (Data Storage, Privately
Held, 120 employees)
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Assembled and managed a team of 8 marketing professionals.
Contributed to all company-wide decisions and reported
directly to the CEO of the company. |
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Responsible for all marketing activities, including:
corporate Web site development, promotions, brand awareness
and the overall development of DataPeer's corporate image and
creative approach. |
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Fully responsible for media placement and had managed a
marketing budget of over $2,500,000 per year. |
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Created a successful online advertising campaign for Data
Storage Services that has delivered an outstanding 279%
Annualized ROI (not including sales produced by referrals and
current customers). |
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Launched print campaign for High-end Data Storage Services
that delivered outstanding 57% RSR (Recall Seeing Rate) and
47% RRR (Recall Reading Rate), as per Harvey Communications. |
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Produced an advanced interactive CD Presentation that has
been distributed to potential customers delivering over 150
Enterprise leads per month. |
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Designed concept and features of new provisioning Control
Panel that dramatically increased customer satisfaction levels
lowering cancellations by 17%. Recommended purchase of an
outsourced billing system that has been integrated with
company’s control panel. |
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Worked together with Technical and Marketing Product
Development teams to launch and manage new products. Designed
functionality of new Web-based products. |
MARKETING MANAGER | July 1997 –
September 2000
9NetAvenue, Inc., Secaucus, NJ (acquired by XO
Communications, October 1999) (Internet & Communications,
Public Company, over 1000 employees)
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Responsible for the production and management of
9NetAvenue's corporate Web site. |
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Managed a yearly marketing budget of $3,000,000.
Responsible for company’s online and print placements. Managed
ad campaigns increasing CTR and decreasing CPM. Greatly
increased company’s customer base and revenue, reaching
$750,000/mo revenue. |
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Developed an advertising campaign that dramatically
expanded company’s customer base. Brought the company’s COA to
$228, an all-time low and one of the lowest in the industry. |
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Produced online creative that resulted in 100% increase of
new customer acquisition and tripled lead generation compared
to results delivered by a leading online adverting agency
employed by XO Communications. |
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Worked with creative agencies to develop creative approach
to upcoming print campaigns, and coordinated all related
activities. |
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Produced comparison reports of online sources based on a
click ratio and print media based on a sales-per-source ratio.
Established procedures for others to follow. |
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Contributed to all company-wide decisions and reported
directly to the CEO of the company. |
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Responsible for maintaining creative relationships for XO
Communications with the company's marketing partners, which
included Register.com, Staples, Trellix and others. |
EDUCATION |
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Web &
Creative Design, School of Visual Arts, New York, NY.
Bachelor Degree in Civil Engineering, minor in Architecture,
Riga Technical University, Riga, Latvia. |
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| PROFICIENCIES |
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Microsoft Office,
PowerPoint, FrontPage,
HTML, Adobe Photoshop
and more. |
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| REFERENCES AVAILABLE
UPON REQUEST |
